237 Rundle Street

Adelaide, South Australia



Please follow @harveyxseeker @harveythelabel on social media for updates. 



Monday: closed (winter hours)

Tuesday: 11am to 5pm

Wednesday: 11am to 5pm

Thursday: 11am to 5pm

Friday: 11am to 6pm (winter)

Saturday: 11am to 5pm

Sunday/ Public Holidays: Closed (unless stated on our IG)


Who Are We?

HARVEY THE LABEL is a fast-growing Australian brand, with a unique design edge, focusing on fine fabrics and multiway wear.

The namesake label was established in 2015 by Head Designer, Mim Harvey. HARVEY was founded on the creative vision of creating ready to wear pieces that are confident, distinctive and versatile in style.

HARVEY is your sophisticated alter ego. Each piece is designed to accentuate what you feel is your best asset.

HARVEY instils an ethical approach to design; producing only 100 garments of each style. Amidst the growth of the label, HARVEY continues to remain true to this commitment.

2017 saw the opening of HARVEY’s first flagship store on the boutique strip of Rundle Street, Adelaide. SEEKER STORE is the only retailer to exclusively stock the full ranges of HARVEY, SEEKER + AILA.

The continual succession of the independent label saw the introduction of Harvey’s second label SEEKER. SEEKER draws inspiration from the modern girl, seeking on-trend clothing and accessories.

SEEKER is fun and fast – Mim Harvey curates and “seeks out” the styles throughout her travels. New items arrive online and in-store weekly, and we only get limited quantities of each style.

AILA was soon brought into light featuring dazzling accessories, bags and jewellery. AILA accessories are sure to compliment every look, for jewellery is always a finishing touch.

For all things HARVEY, SEEKER + AILA, follow us on Instagram, Facebook, and Pinterest.