If you have never attended Melbourne Fashion Week (M/FW), you’re missing out. Each year appears to be getting better and better. One of our favourite Adelaide girls, Adut Akech, was the M/FW ambassador, opening the Melbourne Town Hall runway, as well as talking in the Fashion Forum. This boss woman has appeared on numerous Vogue magazine covers around the world, including Italy, South Korea and Britain. She is also a major campaign advertiser for Saint Laurent, Valentino and Moschino, just to name a few.
This year, Harvey was fortunate enough to attend M/FW. Throughout fashion week, scattered across Melbourne, were many fashion capsules. Acknowledging history and culture, perceived through eye opening patterns was our favourite; Fashion Capsule 3, located in Southbank Promenade. Although, each fashion capsule was incredibly unique and breathtaking.
The forecourt of the Melbourne Town Hall was an absolute must-visit. Imagine a bar, music, marketplace, coffee and plenty of free lucky dips? It was all here. Free entertainment and photo opportunities at your fingertips before entering pre-runway, absolute paradise.
The opening runways were elegant, sophisticated, as well as incredibly exciting. This meant the start of M/FW!
On Friday night we attended ‘Vogue American Express Fashion’s Night Out’, located behind David Jones in Little Bourke Street. Glitz and glam was the theme, including glittered donuts, limitless cosmopolitan cocktails and a gigantic, silver, shimmering ‘Vogue’ photo backdrop. Champagne was free flowing in David Jones, which hosted in store entertainment, and many (dangerous) discounted offers.
The high rise runway was nothing short of unbelievable. Located on the 85th floor of the Eureka Tower, with sweeping city views and an industrial aesthetic, each runway show was spectacular. Our favourite was the High Rise runway 1, featuring designers such as, Gorman, Whyte Studio and Lisa Waup, just to name a few. (Add image below)
Adut Akech slaying the runway with her brother.
Image via: http://www.zimbio.com/pictures/EjXFD-e681Z/Melbourne+Fashion+Week+Highrise+Runway+2/3fYhfk76GCD
Decorated with magical, red Chinese lanterns, transformed into a free open-air runway was the centre backdrop for the Chinatown Plaza runway. This year, for the very first time, up and coming Asian designers were featured in Melbourne Fashion Week, which was exceedingly popular and definitely one of our favourites. The red/purple mood lighting was also great for a few selfies or two.
Runway shows are the main focal point throughout M/FW, although there were also various workshops, marketplaces, meet the makers and fashion forums, which many were also free events.
M/FW gave us the opportunity to explore the eventful, uplifting, magical city of Melbourne in places which we would never dream to visit. For all you fashionistas out there, don’t miss out. We expect M/FW on your bucket list in 2020. Hope to see you there!